About
Susana España
3+ years designing digital products (SaaS, B2B, B2C and mobile), leading end-to-end projects for markets across LATAM and the US, turning complex flows into experiences with high impact on conversion and usability.
Designing from southern Chile, for teams anywhere
I'm from Osorno, in southern Chile, and from there I've led design for products in Chile, Mexico and the United States. Working remotely and across cultures taught me something I protect in every project: good design doesn't assume context, it researches it. That's why I always start by understanding the real user before proposing a single screen.I'm driven by solving complex problems with clarity and by sharing what I learn: I mentor at +Mujeres en UX and Laboratoria, and I speak about UX/UI. I'm looking for a product team where I can contribute research, design systems and attention to detail from day one.
Available for remote roles
Designing experiences with purpose
I design digital products end-to-end, integrating continuous discovery and research at every phase of the process: from problem exploration to prototyping and validation with users. I've autonomously led ideation, experimentation and interface refinement, making sure every design decision connects business goals with people's real needs, working alongside product and development teams in agile environments.I specialize in optimizing critical flows and scalable design systems to reduce friction and improve the retention of returning users.
- DiscoveryDeep research to validate hypotheses before designing.
- SystemsAtomic components that ensure speed and consistency.
Professional experience
2025
Fixxy
UX/UI Designer
- Mobile app redesign for Android/iOS
- User research, interactive prototypes and usability testing
- Design system and generative AI for agile iteration
2024 — 2025
Blue Concept · Optima · General de Seguros
Product Designer
- Insurance policy platform redesign at General de Seguros (Mexico)
- Dental module creation at Optima (Mexico), leading design processes
- Information architecture, high-fi wireframes and usability testing
2023 — 2024
Koywe · ClientHub · Row
Product Designer
- ClientHub: B2B platform for client management and KYC
- Row: B2C payment gateway for end customers
- Customer journeys, card sorting, A/B testing and continuous discovery
2022 — 2023
Workmate · Codelco · Capstone Copper · ISS
UX/UI Designer
- Platform design for Codelco, Capstone Copper and ISS
- Qualitative and quantitative research, metrics and KPIs
- Supervision of design best practices with vendor companies
Where I stand out
Decision-driven research
I keep a constant research process to uncover opportunities and make better-informed design decisions.
Simplifying experiences
I structure information and user journeys to make complex digital products clearer and more efficient.
Strategic collaboration
I work autonomously with product, development and business teams to ensure focus, alignment and efficient execution.
Technical skills
Design
Information architectureDesign systemsAccessibility (WCAG)Advanced prototypingWireframingInteraction designDev handoff
Research
Moderated interviewsUsability testingCard sortingFindings synthesisValue prioritizationHeuristic evaluation
Tools
Design
Figma · FigJam
Research
Maze · Hotjar · Optimal Workshop
Management
Jira · Notion · Miro
Optimization & AI
Claude · ChatGPT · Perplexity · Make · v0 · Lovable
Education
- 2026
UX Diploma: design & measurement
Pontificia Universidad Católica de Chile
In progress. Focused on experience design, measurement and data-driven decision-making.
- 2022
UX/UI design bootcamp
CoderHouse · 2022
Hands-on training in interface design, prototyping and UX processes.
Certifications
- Accessible design: buttons and links
- Color palette
- UX Research
- UX Writing
- Design Thinking
- Design Sprint
- User-centered design
- Professional Scrum
- Web development fundamentals
- Data analysis for marketing
Mentorship & speaking
- Mentor at +Mujeres en UX and Laboratoria
- Webinars for CITT DUOC UC
- UX/UI speaker at Techschool